MERTECH ESL21 Nova 2.13" Electronic price Tag

MERTECH ESL21 Nova 2.13" is a universal electronic price tag based on an EPD display for automating prices on shelves in stores, supermarkets, pharmacies and retail chains. The 2.13" format is suitable for a standard product layout: the price tag is compact enough for tight placement on the shelf, but at the same time it gives more space for the price, product name, promotion and additional information than the minimum size models.

The screen with a resolution of 250x122 pixels allows you to display the retail price, the initial price, the price for loyalty program participants, the promotional price, the article, the origin of the goods, the specification, the unit of measurement, the category and other data. Support for white, black, red, and yellow colors helps visually highlight discounts, promo tags, and important price tag elements.

A universal format for a sales shelf

The dimensions of the case are 69×36×12 mm. This size makes the ESL21 Nova a convenient solution for standard shelves, pharmacy display, grocery retail, cosmetics stores, non-food products and fresh food areas in supermarkets.

The white ABS plastic case looks neat on commercial equipment and does not distract attention from the product. The price tag helps to maintain the clean appearance of the shelf and at the same time display more information than a paper price tag of a similar format.

Automatic price updates via the ESL system

The MERTECH ESL21 Nova 2.13" works via Bluetooth 5.1 wireless communication and is used as part of the MERTECH ESL system. Prices, promotions, and display templates can be updated centrally, without printing paper price tags and manually replacing each shelf.

Optionally, the model supports NFC for fast binding, configuration, and maintenance. This simplifies the implementation of electronic price tags in the store and helps to service devices faster when changing the layout or expanding the ESL project.

Advantages of MERTECH ESL21 Nova 2,13"

• The 2.13" screen is the optimal format for a standard product shelf and everyday retail.
• The resolution of 250x122 pixels is suitable for displaying prices, promotions, articles, and additional information.
• 4 display colors — white, black, red and yellow to highlight discounts and promotional offers.
• Bluetooth 5.1 is wireless data transmission as part of the MERTECH ESL system.
• NFC is optional for quick binding, configuration, and maintenance of the price tag.
• Replaceable battery — simplifies maintenance and helps reduce the total cost of ownership.
• Temperature range 0...+40 °C — suitable for standard shopping areas inside the store.

Suitable for what tasks

The MERTECH ESL21 Nova 2.13" electronic price tag can be used for standard goods, fresh produce, pharmacy display, cosmetics, household chemicals, accessories and other categories where prices need to be regularly updated and accurate shelf communication maintained.

The model helps to reduce the burden on staff, speed up the launch of promotions and reduce the risk of price discrepancies on the shelf and at the checkout. Employees do not need to print and change paper price tags manually: the data is updated through the ESL system, and the customer sees the relevant information next to the product.

Operation and maintenance

The price tag is powered by replaceable CR2450X2 batteries and is designed to operate at temperatures from 0 to +40 °C. A replaceable battery makes maintenance easier: during routine operation, you do not need to change the entire price tag, just replace the battery.

MERTECH ESL21 Nova 2.13" supports price change management from a mobile device within the ESL infrastructure. This is convenient when setting up, maintaining, and working with shopping areas where you need to quickly update the information on the price tag.

Why choose ESL21 Nova

MERTECH ESL21 Nova 2.13" is a practical option for stores that need a universal electronic price tag for the main product matrix. It takes up little space, supports color accents, works via Bluetooth 5.1, and helps automate price updates without manually replacing paper media.

The model is well suited for projects where it is important to quickly switch from paper price tags to an ESL-managed system: to increase the accuracy of prices on the shelf, speed up promotional campaigns and make the work of sales staff more efficient.